The Mind Master's Memo

Hey there Mind Master,

Every day, you make thousands of decisions—big and small.

Some are automatic, like what to eat for breakfast, while others shape your future, like choosing a business strategy or hiring a new team member.

But decision fatigue, over analysis, and fear of making the wrong choice can paralyze progress.

The good news?

Decision-making is a skill you can refine.

When you understand the science behind it, you can make faster, smarter choices with confidence.

Let’s break it down.

1. Why Decision Fatigue Slows You Down

Your brain has a limited capacity for high-quality decisions each day.

The more choices you make, the more mentally drained you become—leading to worse decisions over time.

📌 Example: Ever notice how Steve Jobs and Mark Zuckerberg wore the same outfit daily? They eliminated trivial decisions to preserve mental energy for important ones.

🔹 How to Apply This:
✔ Automate low-impact decisions. Create routines for meals, workouts, and daily tasks.
✔ Set limits on decision-making time. Give yourself deadlines to prevent overthinking.
✔ Prioritize high-stakes choices early. Make critical decisions when your mind is freshest.

2. The 40-70 Rule: How to Decide Faster

Colin Powell, former U.S. Secretary of State, used the 40-70 rule:

🔹 If you have less than 40% of the information, you’re acting recklessly.
🔹 If you wait for more than 70%, you’re moving too slowly.

The key? Make decisions with 40-70% of the data.

📌 Example: Many entrepreneurs wait for “perfect” conditions before launching an offer. But by the time they feel 100% ready, opportunities have passed.

🔹 How to Apply This:
✔ Stop waiting for perfect certainty. If you have enough information to move forward, do it.
✔ Test and iterate. Make smaller decisions, learn from feedback, and refine as you go.
✔ Trust patterns over perfection. If multiple signals point in one direction, take action.

3. The 10-10-10 Rule: Think Long-Term

When stuck between choices, use the 10-10-10 Rule by Suzy Welch:

➡ How will I feel about this decision in 10 minutes?
➡ How will I feel about it in 10 months?
➡ How will I feel about it in 10 years?

📌 Example: You’re debating whether to invest in a business mentor.

• In 10 minutes: You feel anxious about the cost.

• In 10 months: You’ve gained new strategies, and your income has grown.

• In 10 years: You hardly remember the investment, but the skills still serve you.

🔹 How to Apply This:
✔ Shift your perspective. Don’t let short-term discomfort stop long-term growth.
✔ Use logic, not just emotion. Future-proof your choices by thinking beyond the immediate.
✔ Ask: Will this still matter later? If yes, prioritize it. If not, move on.

4. The 2-Minute Rule: Eliminate Small Decisions

Many decisions aren’t big enough to justify overthinking.

Use the 2-Minute Rule:

➡ If a decision takes less than 2 minutes to make, don’t overanalyze—just do it.

📌 Example: Should you respond to that email now or later? Should you post content today? If deciding takes longer than acting, just act.

🔹 How to Apply This:
✔ Create “default” decisions. Have pre-set choices for recurring situations.
✔ Minimize mental clutter. Save your energy for decisions that truly matter.
✔ Trust your gut on small choices. Not everything requires deep analysis.

5. The “Regret Test”: Reduce Fear-Based Hesitation

When fear of making the wrong choice keeps you stuck, ask:

❓ If I don’t take action, will I regret it later?

📌 Example: You’re considering launching a new offer, but fear holds you back.

• If you do it and fail, you’ll learn and adjust.

• If you don’t do it, you might regret never trying.

🔹 How to Apply This:
✔ Fear is a bad decision-making tool. Make choices based on possibilities, not just risks.
✔ Reframe failure as feedback. If it doesn’t work, you refine and improve.
✔ Trust action over indecision. The worst decision is often no decision at all.

Decisiveness is a Superpower

The most successful people aren’t those who make perfect choices—they’re the ones who make decisions, learn, and adapt quickly.

✅ Reduce decision fatigue by automating low-level choices
✅ Apply the 40-70 rule to decide faster without perfectionism
✅ Use the 10-10-10 Rule to avoid short-term thinking
✅ Make quick decisions on small things using the 2-Minute Rule
✅ Overcome fear by asking, “Will I regret not doing this?”

Decisiveness creates momentum—and momentum builds success.

Now it’s your turn:

What’s one decision you’ve been overthinking that you can resolve today?

All the best,